LiquidSMARTS Founder, Gunter Wessels, PhD

Speaking our client's language, while adding value to the conversation is at the root of what we do...

"ANAE is proud to partner with LiquidSMARTS on many content projects. Time and again LiquidSMARTS proves to have a great depth of Industry expertise, from the ground up, in commercial roles. Equally impressive is their ability provide fresh and relevant content - framing proven best practices within current context in today’s hectic and dynamic world. LiquidSMARTS seems to have an unending ability to infuse all their projects with elements of psychology toward the craft of influence ensuring success for our joint clients time and again. Last but not least they are also really fun to work with; very engaging, sharp, down to earth  and relatable!"

John I. Pritchard​

President & CEO

Share Moving Media

Association of National Account Executives



The Journal of Healthcare Contracting

The Dail-E News

"LiquidSMARTS and Dr.Wessels are my go-to partners for healthcare, higher education and customer engagement strategies. The team is great to work with, supports our mission and contributes to the development of our sales organization."

Anna Voldman

Sr. Marketing Manager


"In a short period of time, LiquidSMARTS has helped the marketing team at Grifols prioritize the customer, their pain points and the value of our solutions over product features and benefits. We have been energized from fresh ideas, new tools and a shift in mindset to further our customer centric culture"

Stuart Eberstein​

Head of Customer Marketing


"I’ve had training from Gunter for over 20 years .... GE, Toshiba, Siemens, etc., and always found the material engaging and worthy of honing my craft."

Bob Thayer

Seasoned Diagnostic Imaging Veteran

"This is the most impactful training I or my group has had in 5 years. The training was tailored to our gaps and needs. One thing that stuck out to me was the story about the budget bowl and the lab manager. Gunter is a great sounding board."

Mike Kreitzinger


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